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Category archive

Marketing luxury advice

28 October, 2021 by MMI Editor
Private wealth caters to high net worth individuals, who are also consumers of luxury goods and services. So is private wealth/banking a luxury service? Does the private wealth industry use luxury marketing techniques and do they work? We explore. Defining luxury services Defining luxury services should be easy – ‘turns out it’s not. Apparently, the
  • Published in Marketing

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