We aim to solve some long-pending pain points -

• Not enough opportunities for thought leadership - Today industry professionals have to go via mainstream/business media or social media to share thought leadership pieces. We aim to be a well-respected trade media publication - not as heavy as a journal, not as light as a magazine. Our 'Insights' section will carry posts, interviews and reports that either have original ideas or summarise a number of ideas.
• Friction in B2B marketing - Every industry firm has to compile email/phone lists and contact their prospects individually. The prospects receive hundreds of emails. We aim to be the 'marketplace' where everyone can meet.
• Lack of institutional quality research - While there are some quantitative research providers for mutual funds, we aim to help with the qualitative research for not just mutual funds but also alternatives funds. We also aim to summarise opportunities and risks at the asset class level.

This is a business-to-business (b2b) site i.e. not meant for end-investors.