Barclays Private Clients


Barclays started operating in India in 1979 and the private clients services began in 2008.

The organisation with global presence across the world operates across 5 major cities in India. As per research data from 2019, the total AUM for Barclays Private Clients, India is 9.2 billion USDs. As per a report published in Asian Private Banker, as per 2019, they had a total number of 28 relationships managers.

They provide services to HNI, UNHI, charities and nonprofits, and intermediaries and corporates.

Barclays offers wealth and investment products and services to its clients through Barclays Bank PLC registered in England and operates in India through its subsidiaries, including Barclays Securities (India) Private Limited (BSIPL). BSIPL is a company incorporated under the Companies Act, 1956 having CIN U67120MH2006PTC161063. BSIPL is registered and regulated by the Securities and Exchange Board of India (SEBI) as a Portfolio Manager INP000002585, Stock Broker INZ000269539 (member of NSE and BSE), Research Analyst: INH000001519; Depository Participant:  IN-DP-478-2020 (DP of NSDL), Investment Adviser: INA000000391. BSIPL is also an AMFI-registered Mutual Fund Distributor having AMFI ARN No. 53308.

Key staff

  • Sandeep Das Gupta (CEO): Sandeep Das was the Head of Standard Chartered Private Bank, India before his move to Barclays Private Client as the CEO. 
  • Narayan Shroff (Director): Narayan Shroff is the Head of Investments at Barclays Private Clients. Prior to working at Barclays, he worked for ICICI Bank (Global Private Clients). He is an MBA from Rochester Institute of Technology, USA. 


  • Banking and credit solutions: Helps clients meet their banking and credit needs. 
  • Wealth advisory: Look into issues such as succession planning, estate planning, retirement and liquidity planning, supporting family offices.
  • Investment services: Provide access to wealth planners and partners to create portfolios and help the clients navigate the complex world of tax across jurisdictions and asset classes.  
  • Strategic solutions: Help clients with corporate finance, direct investments, real estate and private equity.

Investment philosophy (for firm)

Barclays Wealth takes an innovative approach while defining its investment philosophy which recognises that every investor is different. The investment philosophy combines the science of behavioural finance and psychology with modern portfolio management and forecasting methodologies, and guides clients to a personalised portfolio, one which reflects both their financial personality and investment objectives more closely. The investment philosophy takes into account six aspects of an investor’s personality which relate to the financial behavior and decision making.


Jean-Christophe Gerard talks about looking to grow in the U.K. domestic market and the primary challenges imposed upon by Brexit. He further talks about the need to adapt and be able to serve Europe still and his target clients for the same. 

The british bank is looking to start up the business in France, Italy, Spain and Germany with a lot of opportunities as the industry faces global margin compression and very aggressive pricing competition. 

  • Barclays appoints Sandeep Das as new head of private clients in India, CNBC TV 18, February 04 2019.

Sandeep Das with more than over 27-years of experience in the private banking industry worked as the managing director of Standard Chartered Private Bank in India. He will be responsible to expand and deepen client relationships. 

Analyst questions

  • Do you think anything has changed under the new leadership? If yes, how so?
  • What is your investment philosophy? 
  • Different kinds of wealth management firms end up attracting different kinds of clientele depending upon their own culture and makeup. Who are your primary clients and how do you approach client segmentation?


Prepared by – Chaitanya

Date – February 26, 2020

Peer reviewed by – Medha Mehta

Date – March 8, 2021


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