Marathon Trends Advisory

About

Marathon Trends Advisory Private Limited is a SEBI-approved portfolio management services (PMS) led by Atul Suri, who has over 30 years of experience in the Indian equity markets. The organization was founded in 2003. Their lead PMS product, MEGA TRENDS, has been developed as a result of over three decades of experience in investing in India’s Equity markets. 

Investment philosophy 

They deliver a solution which is a unique combination of long-term trends followed by an overlay of fundamental analysis, to give an investor superior returns with better risk management.

FIND a Trend using a combination of Fundamental and Quantitative Analysis.

RIDE a Trend patiently, by avoiding short term noise and distractions

EXIT a Trend with Discipline ( it’s when you sell that counts)

Key staff

Atul Suri, CEO and Portfolio manager, started his career almost three decades ago as a fundamental analyst with Parag Parikh Financial Advisory Services, one of India’s first equity research driven fund houses. There, he honed his innate skills in identifying high-quality stocks.

Vineeth Singh, Research Head, is a co-promoter of Marathon Trends.

His passion for the equity markets made him switch tracks and he found an exciting opportunity at Marathon Capital in 2004. His area of expertise includes evaluation of investment opportunities, risk management, systems trading & development for long term stock investing and trade execution. Here he handles areas of risk management, equity investment and research analysis.

 Media

Trend investing, Jan 28, 2021, Marathon trends, https://youtu.be/S__UlCUvke0 

In this video, the CEO, Atul suri talks about trend investing. He mentions how the cement industry outperformed every industry by many times during 1990-1992. He also mentions how IT outperformed the market during 1998-2000 and about the infrastructure and housing bull market during 2003-2008 and subsequently from 2015-2016 private banks and financial institutions. So he emphasizes on being invested in those themes, to maximize the wealth creation in the portfolio. So the organization’s focus is on trend investing. They are 3 steps in trend investing – first identifying the trend, second riding the trend and third exiting the trend. And finding the next trend after that.

The Process, Jan 28, 2021, Marathon trends,  https://youtu.be/l3Vftr9aDUk 

In this video, the CEO, Atul suri talks about the process they follow. The first thing he talks about is volume. He emphasizes how important it is to enter into stocks that have high volume. He says that it is ok for individual investors to enter into low volume stocks but the impact or exit cost would be much higher for large trades if liquidity is low. And he talks about how they will narrow down from 5000 stocks to 100 based on liquidity.

The second step he talks about is the fundamentals. The company cannot grow without proper earnings and fundamentals. And the organization can be said as growth oriented from his words.

The third step he talks about is how to filter from those 100 stocks to 20. They are interested in stocks that fall less in falling markets because they would be the first to break through after the situation improves. So they created a model to identify such stocks that fall less in falling markets. So they ideally look for stocks with high volume, low volatility and sustain longer trends to narrow down to 20 stocks.

The final step he talks about is the exit. So he talks about ROC(rate of change), ROC in earnings and ROC in price so that they exit the stock when momentum changes or falls. They also have a checklist and they strictly follow the checklist while investing.