Enam Asset Management

• Establishment year- 1997 (Registered as Portfolio Manager with SEBI since 1998)
•  Two-pronged approaches that have been successfully employed for asset management:

1. World-class research,
2. Knowledge-based portfolio management. This has helped them over the years to become a premier choice by their clients for long-term wealth creation in the Indian financial market.

• AUM is over US$ 3 bn.
• Clients include “world’s most prestigious institutions, UHNIs, HNIs, Indian Corporates, NRIs, global family offices, and global institutional investors including Sovereign Wealth Funds and Pension Funds”. They have been there as   results of the firm’s unmatched goodwill of trust and leadership in the PMS industry.
• Enam AMC is the 2nd largest PMS outfit in terms of funds/assets managed.
• Specialised for:

1. Pedigree in equity management,
2. A high degree of customization in portfolio,
3. Focus on equities that are India-listed.

• Their focus- “one geography, one asset class, one strategy”
• Values deeply inculcated for Socially Responsible Investing (SRI).

Business Values:

• They believe in harnessing the power of capital markets for their clients through a value-driven and conscientious approach.
• Organization that believes:

1. Integrity
2. Conservativeness
3. Long term vision
4. A people-first approach
5. Respect For nature
6. Meaningful contribution for the society

• After being in the PMS industry for 2 decades, they believe to have built their processes, structures and philosophy to last.

Their beliefs:

• It is dedicated to trust-based partnerships with long-term and sustainable investments.
• Approach led to

1. High retention  rate of customer
2. Word-of-mouth referrals

• Technology used for portfolio management, performing activities, delivering services, relation management and many more.
• An attitude of self-belief, tenacity and compassion for best service delivery to their clients.
• Integrity and teamwork to overcome hard times.
• Values and beliefs built keeping in mind longevity and adaptability.

Firm’s PMS Returns / Performance:

Observation- From the last 3 years it has been giving returns higher than the market as well from its competitors in the industry. Apart from that they seem to have a consistent track record of returns@ 12% pa.

Their History:

• Aims to deliver Alpha consistently over a long period of time.
• They possess in-depth knowledge of the industry through:

1. Primary research,

2. State-of-the-art technology,

3. In-house proprietary tools

• Manages risks through carefully developed risk management framework.
• PMS team includes portfolio managers along with research analysts.
• They conduct their own independent and bottom-up analysis, from the annual reports of the company to assess their strategic growth plans, so as to find the optimal stocks for their clients.
• They have started to publish their fund’s audited performance track record with an aim to adhere to Global Investment Performance Standards (GIPS).
• USP- “first company in the industry to conduct a GIPS audit; and be recognized as best-in-class on a global level.”
• Investment Objective:

1. Their investment process aims to identify and then invest into

•  high-quality businesses at the valuations that are attractive,
• Structurally well-positioned,
• Have sustainable competitive advantages
• Have execution capabilities that produce consistent long-term growth.

2. They also aim to maintain long term ownership and build a concentrated portfolio according to the needs of their clients.

• Their 5 Pillar of Investment Philosophy while seeking opportunities that are value driven

Investment Process

Investment Philosophy (for Funds)

ENAM India Core Equity (EICE) Portfolio

• This fund was launched in April 2001.
• It is considered to be their flagship product for their fundamental Equities platform.
• Investment Objective:

1. Capital appreciation by investmenting into equities for a long-term of time.
2. This fund is a direct selling product where investments of client’s funds are done based on ‘Separately Managed Account’ (SMA).
3. Clients of this fund are benefited from a customized portfolio along with a separate bank and demat account, brokerage and liquid mutual fund account.
4. These services are provided by an experienced and dedicated relationship manager.
5. Expected to provide return higher than the industry benchmarks and of their peers in the industry.
6.  They also follow effective risk management fundamentals to manage risk in order to preserve capital and value.
7. It is a “long only, high conviction portfolio with approximately 20 stocks.”
8. This portfolio has been developed only after reviewing its high-quality, structurally well-positioned businesses and execution capability.
9. This has been done to provide consistent long-term growth to its clients along with acquiring the best of them at the valuations that are attractive.

ENAM India Diversified Equity Advantage Portfolio (EIDEA)

• This fund was launched in April 2011.
• Focus to cater to the “HNIs focused distribution fraternity”.
• This fund is successfully able to combine top-down economic research along with bottom-up analysis of fundamentals for effective and efficient PMS.
• It is a “long only, high conviction portfolio with approximately 20 stocks.”
• Investment Objective:

1. Expected to provide return higher than the industry benchmarks and of their peers in the industry.
2.  They also follow effective risk management fundamentals to manage risk in order to preserve capital and value.
3. This product is meant for distribution by channel partners which follows investments on the SMA basis.
4. Their clients have benefited from having an individual and separate bank account along with a demat account.
5. They also benefited from their experienced channel marketing team.
6. In addition to this, they are also subjected to the aggregation of purchases/ sales for economies of scale and the brokerage A/c is at a pool level. “Further the trades will be executed as aggregate and will be allocated to individual accounts after execution.”
7. This portfolio has been developed only after reviewing its high-quality, structurally well-positioned businesses and execution capability.
8. This has been done to provide consistent long-term growth to its clients along with acquiring the best of them at the valuations that are attractive.

Fund fees & charges

Commissions